Tobacco.org

Email from Poland: MOCNE's Stefan comic strip 

One need not be able to read Polish to understand that the Philip Morris motto, "We don't advertise to children," doesn't translate very well into foreign marketing campaigns. The above [comic strip] ad for the company's best-selling brand in Poland (MOCNE) appeared this week in Tele Tydzien, a TV guide which finds its way into roughly 2 million homes in this country. . . Clearly the US tobacco giant's relentless pursuit of new smokers in developing countries will continue, despite the historic advertising concessions implemented last week in the States.

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