Categories
· Business (Tobacco)
non-USA, by Country
· Brazil
· South America
· Argentina
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Jump to full article: Hispanic Business Inc., 2004-11-11
Intro: Wellstone Filters (BULLETIN BOARD: WLSF) announced that as a result of the issuance of South American patents on its proprietary filter formulation, it is preparing to market Wellstone cigarettes in South America, with emphasis on the large markets in Brazil and Argentina.
Argentina has about 12 million adult smokers, or about 40% of the adult population, and Brazil 31 million adult smokers, or 31% of adults, according to the World Bank.
Substantially all the market share in South America is held by two large multinational tobacco companies. Wellstone's strategy in South America is to exploit niche markets by employing its patented filter not only for discount lines but also for a premium brand. The entry into the South America market is part of Wellstone's goal to be the largest of the independent manufacturers.
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