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$1.5 million will be paid to four groups Jump to full article: Winston-Salem (NC) Journal, 2004-10-07 Author: Brian Louis
Intro: R.J. Reynolds Tobacco Co. said yesterday that it settled lawsuits filed by three attorneys general over a 2004 marketing campaign for Kool cigarettes, a former Brown & Williamson Tobacco Corp. brand.
Reynolds' former publicly traded parent company bought Brown & Wil-liamson in July and merged it with Reynolds, which is based in Winston-Salem.
Reynolds, which admitted no wrongdoing under the settlement, agreed to pay $1.5 million to four groups to use for smoking-prevention programs. It also agreed to certain restrictions on future "Kool Mixx" promotions. Kool is a menthol cigarette.
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