Tobacco firm hopes to meet expectations on preventing youth access to cigarettes
Jump to full article: Slovak Spectator International Weekly (sk), 2004-09-06
Author: Martina Jurinová Spectator staff
Intro: A TOBACCO firm and tobacco distributors have joined in a project aimed at the prevention of smoking among youth.
The Slovak branch of Philip Morris recently launched the project, called Age Matters, which should educate the general public as well as tobacco dealers about the health risks of smoking, focusing on the young generation.
Starting on July 15, the project is designed to prevent youth from getting access to tobacco products. According to estimates, as many as 55 percent of the Slovak teenagers smoke.
The head of Philip Morris Slovakia said the company organised the project because "active participation in solving the problem of youth smokers is one of the most frequent areas in which the public expects us to take concrete steps." . . .
The Slovak Trade Inspectorate (SOI), which monitors Slovak shops' adherence to laws, has also welcomed the activity of the tobacco firm.
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