Tobacco.org

• Swedish Match North America Launches General(R) and Exalt(R) Snus in Two Major Markets 

Swedish Match North America, a manufacturer of specialty tobacco products based in Richmond, VA., today announced that as a result of solid market performance in Washington, D.C. and New York City, it is pleased to introduce reduced harm tobacco products for cigarette smokers in both Chicago, Ill. and Minneapolis, Minn. General and Exalt, both premium brands of Swedish snus, can be found in local tobacconists throughout these metropolitan areas.

"Exalt and General are two of our most successful snus products and we believe that its continued appreciation by tobacco consumers in the U.S. will help in reducing the risks associated with cigarette smoking," stated Lennart Freeman, President, Swedish Match North America. "Scientific studies have shown that snus products are a safer alternative to smoking and our goal is to provide consumers with ready access to this and our other high quality tobacco products."

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