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Fashion Industry blamed for Glamorising Smoking 

The fashion industry was blamed yesterday for glamorising smoking, despite medical evidence which shows it hastens the onset of wrinkles and signs of old age.

Sir Liam Donaldson, the Government's chief medical officer, accused the industry of deceiving the public by linking smoking cigarettes with beauty when the truth was that it destroyed the skin and made people look prematurely old.

The tobacco industry is very good at using fashion, glamour and success as a hot button to promote its products. We should use skin ageing as a hot button on the health front, he said.The industry based on glamour success and people's lifestyle aspirations, often depicted models smoking therefore creating a link "it's cool to smoke.

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