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· China
· Taiwan
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Jump to full article: Taipei Times (tw), 2004-06-24
Author: Joyce Huang STAFF REPORTER
Intro: The state-run Taiwan Tobacco and Liquor Corp (xWsq) is preparing to enter the lucrative Chinese tobacco market late this year, chairman Morgan Hwang () said yesterday.
"After gaining preliminary approval, the Long Life () cigarette may officially tap into the Chinese market as early as late October," Hwang told reporters.
Hwang added that Chinese authorities may only allow 30,000 boxes of Long Life cigarettes, worth NT$200 million, to enter its markets in the first year, which he called a "small yet significant step to gain market share in China."
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