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Jump to full article: Newswatch, 2004-06-21
Author: Chikodi Okereocha
Intro: The first of the 35 millionaires to be made courtesy of the Rothmans' Collect It promo emerges from Enugu State
Samuel Orji, a trader from Enugu State, has won the grand price of one million naira after he emerged winner in the Rothmans, Collect It promo. This he won upon presentation of all four inserts- Sow it, Grow it, Select it and Perfect it.
Victor Rangaka, head, consumer marketing, British American Tobacco, BAT, presented the prizes to Orji at a colourful ceremony held in Lagos recently. He said the aim of the promotion was to ingrain the product story in the minds of Rothmans smokers.
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