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Tobacco Class Actions Certified Against Philip Morris and R.J. Reynolds for Deceptive Marketing and Advertising Practices
Jump to full article: Sheller Ludwig & Badey, 2004-01-12
Intro: A Missouri court certified two classes of Missouri residents in fraudulent misrepresentation matters on December 31, 2003: one class purchased Marlboro Lights from Philip Morris Companies and the other purchased Salem Lights, Winston Lights, Camel Lights or Camel Special Lights from R.J. Reynolds. In a separate opinion, the Court also denied Philip Morris' motion for summary judgment where plaintiffs' claim defendants violated the Missouri Merchandising Practices Act by falsely representing that Marlboro Lights deliver less tar and nicotine than regular Marlboros and plaintiffs are entitled to economic damages sustained as a result of defendants' deceptive practices and purchasing the misrepresented product.
The questions in dispute are whether the marketing and advertising practices of Philip Morris and R.J. Reynolds violate the Missouri Merchandising Practices Act and whether the defendants' cigarettes actually failed to deliver lower yields of tar and nicotine compared the regular Marlboros.
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