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B&W begins test marketing new product in Kentucky 

Jump to full article: Macon (GA) Telegraph, 2003-12-19
Author: Linda S. Morris Telegraph Staff Writer

Intro:

Brown & Williamson Tobacco Corp. began test-marketing a new smokeless tobacco product this week, even though the company plans to close its Macon plant in a couple of years after its merger with R.J. Reynolds Tobacco.

"We've said from the very beginning, we'll continue to operate as a competitive company, because we are," said Fred McConnell, manager of communications and public affairs at B&W's Macon plant.

The product called Interval is being tested in Louisville, Ky., location of B&W's headquarters. Interval is a mint-flavored hard tobacco with one milligram of nicotine. . . .

Interval, similar to other brands sold by other tobacco companies, is available at about 12 cigarette stores in Louisville. It dissolves completely in the user's mouth.

B&W worked with Virginia-based Star Scientific Inc. in developing Interval.

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