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• Screenwriter Joe Eszterhas and The Cleveland Clinic Foundation to Launch Anti-Smoking Campaign 

Eszterhas Takes Aim at Smoking in Movies: 'Don't Let People Like Me Kill You' / U.S. Surgeon General Richard H. Carmona Commends 'Join Joe' Campaign . . .

Screenwriter Joe Eszterhas has written and filmed a 30-second public service announcement to be shown in movie theaters which warns audiences "not to get suckered into smoking by Hollywood." . . .

"I glamorized smoking in my movies," Eszterhas says on screen to moviegoers. "Then I got throat cancer. Maybe that's my punishment. Please, don't let people like me kill you."

The announcement, filmed on a Hollywood soundstage, funded by The Cleveland Clinic and directed by American History X director, Tony Kaye, will be shown on more than 30 screens in the Cleveland area, where Eszterhas lives.

Jonathan Forman, president of Cleveland Cinemas, said, "I only hope other exhibitors nationwide will have the courage to take this vital message to the masses of people who are killing themselves with tobacco."

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