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Ads Show Smokers a Better Way to Quit Than by Themselves
Jump to full article: PR Newswire, 2003-11-10
Author: SOURCE Minnesota Partnership for Action Against Tobacco
Intro: The Minnesota Partnership for Action Against Tobacco (MPAAT) today will launch a statewide ad campaign to promote one of the country's most comprehensive programs to help individuals quit smoking. Branded under the QUITPLAN name, the stop-smoking services include the toll-free QUITPLAN Helpline (1-888-354-PLAN) and the website quitplan.com.
Services soon to be added include a worksite stop-smoking program and centers in health care settings.
The ad campaign's theme is "What's Your Plan?" The theme is designed to show smokers that there are more effective ways to quit smoking than simply trying to do it on their own. On average, it takes a smoker 4-5 attempts to quit. The Surgeon General has equated the grip of nicotine addiction to cocaine and heroin. The ads give smokers a resource to create an individualized plan that fits their needs -- the QUITPLAN program.
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