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Westlake Village, Calif., Firm's Drink Offers Nicotine Alternative [Source: Daily News - Los Angeles, California] 

Jump to full article: B&W NewsReal, 2003-10-30

Intro:

Steve Reder hates cigarettes.

A self-described "avid nonsmoker," he hates the smell and smoke of a smoldering butt. And now, he has an alternative for those who share his disdain.

Reder is president of QT 5 Inc., a manufacturer of water laced with four milligrams of nicotine. If he has his way, smokers would sip NicoWater and satisfy their craving for a cigarette, rather than lighting up.

"As much as I'd love all smoking to stop, it's not going to happen," he said. "The industry is so strong, the only thing to do is offer a better alternative."

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