Jump to full article: Canada Newswire (CNW) (ca), 2003-09-16
Author: THE LUNG ASSOCIATION
Intro: The Lung Association applauds the recent surge in awareness around the tobacco industry's infiltration of bars with their tobacco promotions geared towards those between the ages of 19-29.
Tobacco is a uniquely dangerous product - and the only legal and widely used product that is extremely addictive and causes the death of up to one-half of all its regular users (in Ontario thats more than 12,000 people a year).
"Until this month, the tobacco company's new strategy got little public notice," said Susan Berek, Tobacco Control Specialist. "We want the public to be aware that tobacco companies are now using new tactics in promoting the product, and we want young people to be asking themselves why the tobacco companies are there. This new way of marketing to young adults is happening due to a loophole in the legislation or regulations that was not foreseen."
Marketing tactics include Imperial Tobacco Canada and Rothmans Canada underwriting must-see DJs and club events at bars and nightclubs in cities across Canada, where brand advertising is everywhere and cigarette girls are paid to sell the companies' products.
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