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Jump to full article: Canada Newswire (CNW) (ca), 2003-08-20
Intro: the advertising agency montréalaise Carte Blanche Communication Marketing launches this week a publicity as a protest vis-a-vis the beginning of the Grand Prix of Formula 1 of Montreal. Printed publicity is a postcard intended for president de Formula One Management, Mr Bernard "Bernie" Ecclestone, by exposing the serious error clearly to him that it makes by drawing aside Montreal of the circuit of Formula 1 in 2004.
Using a strong and daring image, the famous advertisement using a cigarette which burns quietly, the sad destiny of the Gran Prix of Formula 1 of Montreal which is condemned to die out after 25 years of existence. The back of the postcard encourages people to dispatch the chart with Mr. Ecclestone in order to show their solidarity towards the event. A text frondor explains unambiguous to Mr. Ecclestone why the social concerns vis-a-vis the harmful effects of the cigarette are founded and that its policy of mixed liability company should more reflect the needs for the populations which accomodate the Great Price of Formula 1.
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