Categories
· Business (Tobacco)
· Teen Smoking/Youth
· Tobacco Control
non-USA, by Country
· Uruguay
|
2003;12:122-123
Jump to full article: Tobacco Control, 2003-08-06
Author: Sergio Meresman / Health Consultant, Uruguay; sergiom@chasque.net
Intro: In the capital, Montevideo, a new advertising campaign appeared for Montana cigarettes, using large posters in almost all the city’s bus stops. They showed a young couple who appeared to be no more than 15 or 16 years old, looking carefree and contented, the epitome of wellbeing in full Montevidean style. . .
The campaign introduced the Montana brand to the market—packs of 10 cigarettes cost just US$0.30 c, the price of a small bag of potato chips. The advertising would clearly appeal to pre-adolescents . . .
Recent research shows not only that smoking prevalence is high among 13–15 year olds (24.1%), but also that while only 35% of 13 year olds have tried tobacco, by the age of 15, the large majority (68%) have tried it. . . .
Tobacco companies sponsor the majority of cultural and sports activities followed by young people. . . .
it will be increasingly difficult to promote health and to speak frankly with young people about addictive substances unless a responsible brake is put on the tobacco promotion directed at them.
Jump to full article » |