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WHO Anti-Smoking Campaign to Target Asian Film, Fashion Industries 

Jump to full article: VOANews.com (Voice of America), 2003-05-29
Author: Michael Kitchen / Hong Kong

Intro:

The World Health Organization plans to use this Saturday's "World No Tobacco Day" to call for an end to the film and fashion industries' promotion of hazardous tobacco products. In Asia, movies are a major venue for tobacco advertising.

The WHO is urging filmmakers to stop promoting the use of tobacco products - products that the world body says kill half of all regular users. . .

WHO policy advisor on tobacco issues, Judith Mackay, says that in Asia and elsewhere, on-screen smoking is often part of a deliberate advertising campaign.

She says that such advertising, known as "product placement" is on the rise.

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