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• From adversary to target market: the ACT-UP boycott of Philip Morris (Abstract) 

2003;12:203-207
Jump to full article: Tobacco Control, 2003-05-29
Author: N Offen, E A Smith and R E Malone / University of California, San Francisco, San Francisco, California, USA

Intro:

Conclusions: Unless the goal of a boycott is to convince the tobacco industry to abandon tobacco altogether, such actions invite the industry to expand its marketing under the guise of philanthropy. Tobacco control advocates should be clear about goals and acceptable settlement terms before participating in a boycott of a tobacco company.

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