Categories
· Health/Science
· Business (Tobacco)
non-USA, by Country
· Hungary
· Eastern Europe
· Central Europe
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Szilgyi, T., Chapman, S. / Department of Public Health & Community Medicine, University of Sydney 2006, Australia
Jump to full article: Central European Journal of Public Health (cz), 2003-04-22
Intro: Objective: To give an overview of available internal tobacco industry documents on the transnational tobacco companies (TTCs) efforts to enter the new market of the emerging democracy of Hungary and how it developed allies in its efforts at resisting tobacco control regulations.
. . .
Conclusions: TTCs not only invaded the markets of the fragile new CEE democracies by making their product widely available, but also introduced sophisticated lobbying and marketing tactics. TTCs will try to shape the countrys regulatory framework in a manner to help increase their profits. The fiercer the reaction of TTCs against a planned regulatory measure is, the more impact on the health of the population could be expected from the introduction and enforcement of that measure.
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