[Headlines Only] [Top Stories Only]
Categories
· Tobacco Control
· Advertising/Promos
non-USA, by Country
· UK
Organizations
· Nsd

Helping smokers see the light 

Jump to full article: Manchester Evening News (uk), 2003-03-12
Author: keyword

Intro:

Around 5,000 lighters and 20,000 match boxes carrying contact details for the Manchester Stop Smoking Service were being handed out round the city.

The campaigners were gleefully adopting the same now-banned advertising tactics of the tobacco industry.

And they said the stunt was the one way they could guarantee that they could get close to addicts on National No Smoking Day.

Manchester Stop Smoking youth officer Paul Wright said: "Tobacco companies are being banned from advertising so we are just stepping into the gap by putting our name on lighters and matchboxes.

"We know that people who are addicted are going to smoke and this is one way of making sure that if they do decide to give up they have got the number when they need it."

Jump to full article »