Market share likely to decline by 2008
Jump to full article: Bangkok Post (th), 2003-02-03
Author: Wichit Sirithaveeporn
Intro: Thailand Tobacco Monopoly expects free trade to narrow the price gap between local and imported cigarettes, reducing its share of sales revenue to 65% from 80% by 2008.
TTM chief Suchon Watanapongvanich said the agency's market share by volume was expected to fall to 75% from 84% during the period.
The state enterprise has seen its market share steadily eroded by major foreign brands including Marlboro, L&M and Mild Seven.
The Asean Free Trade Area agreement's reduction of import tariffs for cigarettes made in the region to 5% has benefitted multinational producers with factories in the Philippines, Indonesia and Malaysia.
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