Jump to full article: Canada Newswire (CNW) (ca), 2003-01-22
Intro: A new national public opinion survey of 745 young Canadians aged 15-24, fielded January 10-13, 2003 and released for National non-Smoking Week (Jan 19-25th, 2003), sheds some new light on how this highly influential group feels about cigarette smoking. The survey was conducted by Toronto-based youth consultancy - Youthography, in partnership with Canadian student information website - Schoolfinder.
Happily, the vast majority (97%) of all admitted smokers contacted in this survey "intend to quit smoking at some point in the future" while a full 50% of this same group were already in the process of "trying to quit smoking cigarettes". . .
Continuing on this health theme, this study shows that health risks associated with cigarette smoking are quite dominant in the minds of young Canadian smokers. When asked to offer what would "influence them THE MOST to stop smoking" the number one factor mentioned (by 50% of the admitted smokers contacted) was "health concerns".
The next largest factor was "price of the cigarettes" . .
This study has definitely shown that the cachet of smoking with young Canadians is decreasing in a number of significant ways. To wit: 97% of young Canadians surveyed think "it's right for Health Canada to advocate against smoking cigarettes while 72% of young Canadians either "somewhat" or "totally" agree with smoking bans in bars and restaurants (including 40% of admitted young smokers who think so). Evidently the messages regarding the societal cost of cigarette smoking are cutting through with young Canadians.
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