Jump to full article: B&T Weekly, 2003-01-22
Author: Maria Ligerakis
Intro: THE Campaign Palace Melbourne has launched a hard-hitting new TV campaign for Quit Victoria.
The TVC opens with the number 131,848, with a voice-over explaining that the figure corresponds to the number of Australians who have died from smoking-related illnesses over the past seven years.
The agency's senior copywriter Andrew North described the campaign as a "no-brainer".
"So much so that Quit produced it ahead of the rest of the campaign that we are developing," he said.
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