Tobacco.org

Industry foes fume over the tobacco deal 

Yet it was the study of college-student smokers that mocked the celebration over the tobacco settlement. Harvard School of Public Health researchers, publishing in the Journal of the American Medical Association, reported smoking jumped 28 percent among college students between 1993 and 1997. The authors blamed cigarette marketing. But researchers know that even in California, a state considered a model for its aggressive antismoking advertising and school programs, teen smoking is peaking again. Peer pressure seems to trump even the best-thought-out antismoking strategies. And that's something that no tobacco deal can touch.

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