Categories
· Advertising/Promos
· Business (General)
USA, by State
· Florida
Organizations
· MO
· Miller
|
Jump to full article: Miami (FL) Herald, 2002-09-28
Author: JENNIFER MALONEY
Intro: There are three rules for starring in a Miller Lite ''reality'' TV ad: No swearing. No smoking.
No getting drunk.
''It's like being in high school,'' ad co-director Nate Crooker said as a joke.
The whole point is to get people to drink beer.
Crooker and his partner, Brian Jackson, prepped ''spokesdrinker'' Joe Swisher Friday night for the reality ad that will air for two weeks in October. The ad makers will follow Swisher, 25, and friends Josh Kramer and Phil Crowhurst tonight as they hit the town and drink Miller Lite.
Jump to full article » |