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This case could have a national impact, not only for Eclipse, but because it could put meat on the bones in terms of what the tobacco industry can and cannot say about its so-called reduced risk products.Vermont Attorney General William Sorrell, on VT's lawsuit against RJR for its health-related Eclipse ads.
These guys want everyone to think Mother Teresa is the CEO of R.J. Reynolds.Vermont Attorney General William Sorrell, on RJR lawyers in the state's Eclipse case.
This case is novel because no one has ever said how much scientific evidence is needed to prove a reduced risk to human health.VT assistant attorney general Julie Brill, on the state's challenge to RJR's Eclipse ad claims.
The best choice for smokers who worry about their health is to quit. Eclipse is the next best choice.RJR's Eclipse claims are under attack by VT's AG.
I'm increasingly convinced that this association between movie-smoking exposure and smoking initiation is real. That's to say, causal. It is quite improbable that the association we see is due to some other influence, some other characteristic inherent in children or parental behavior. The relationship is clearly between movie-smoking and smoking initiation. SLinda Titus-Ernstoff, a pediatrics professor at Dartmouth Medical School and author of the study which found Young people who start smoking may be influenced to do so by movies they saw in early childhood; often those movies were G or PG rated.