Email
Password
(Forgot Password?)
Jump to full article »
By treating 300 NASCAR fans as VIPs and letting them say the most famous words in motorsports live on ESPN2, Nicorette is raising the bar for sponsors making fans part of the sport.Steve Phelps, NASCAR chief marketing officer, on the 300 Grand Marshals -- the largest group ever to have this role at a NASCAR race --who will get VIP treatment, take a bow at pre-race introductions and command the Nationwide Series drivers to fire their engines to start the Nicorette 300.