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If [Steele] were here today, he wouldn't have any complaints against us. Steven McCormick, attorney for Brown & Williamson. Quoted in <i>Brown & Williamson Wins Court Case</i>
[Steele] knew what he was doing. He knew (cigarettes) were bad, but they gave him pleasure. The pleasure outweighed the dangers. Gary White, 57, of Kansas City, the jury foreman who said he has smoked since he was about 12. Quoted in <i>Brown & Williamson Found Not Liable in Missouri Case</i>
This [Steele] verdict in Kansas City was particularly gratifying because the jury specifically found that B&W was zero percent at fault. Despite vigorous efforts by the plaintiff's attorney to punish the company by seeking punitive damages the jury found that B&W did absolutely nothing wrong. Steven McCormick, attorney for B&W. Quoted in <i>Jury Delivers Positive Verdict for Brown & Williamson</i>
The statistics are sufficient for us to conclude that smoking causes these diseases. . . We have a clear responsibility to make cigarettes as safe as we can with the highest possible materials and to the highest possible standards. . . We have a responsibility to understand our product. Nicholas Brookes, chairman of Brown & Williamson Tobacco Corp., testifying at the Steele trial. Quoted in <i>Tobacco executive testifies at trial of Missouri lawsuit</i>
Charles Edward Steele did not know that smoking cigarettes caused lung cancer, that the nicotine within the cigarettes was addictive or that he would be unable to quit smoking when he would try to. J. Michael Cronan, attorney for the Steele family. Quoted in <i>Testimony to begin in lawsuit against Brown & Williamson Tobacco</i>