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Forget conventional PR! If some bratty journalist gives you a whack, whack back with obscene, jaw dropping disproportion: knee him in the groin, pull what's left of his hair out, tell him he writes in clichés, and misuses the semicolon, and stomp on his iPhone! . . . For the tough cases, go Dada. . . . Defending the brand means exacting respect and that will come from fear not charm.Trevor Butterworth, editor of STATS, who combs the Internet for stories that raise concern about BPA, even on the most obscure blogs, and chastises those who claim BPA can be harmful. According to a stellar series of Journal-Sentinel articles, secret tobacco documents reveal that STATS' parent organization is the Center for Media and Public Affairs--paid for in the 1990s by Philip Morris to pick apart stories critical of smoking. Even today, tobacco-related message boards across the country seem vulnerable to this and other techniques that may be deployed by tobacco companies and/or their hirees in this, the new world of Internet PR.
There's no shortage of plaintiffs, or plaintiffs' lawyers, in either California or Oregon. . . California simply on its own remains a major threat to the industry. Martin Feldman, a tobacco analyst with Salomon Smith Barney. Quoted in <i>Victories in 2 States Give Cigarette Makers a Boost</i>
What these verdicts show is that jurors continue to use their common sense and are wary of claims that smokers were unaware of health risks or that the company's actions influenced personal decisions on whether to smoke.Charles R. Wall, deputy general counsel for Philip Morris, on the Karney, et.al. verdicts. Quoted in <i>Memphis Jury Verdicts in Favor of Philip Morris U.S.A. Applauded</i>