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The Good Life—that is the art of living. A culture of its own that revolves around taking time, perceiving the world with all the senses in order to experience the fine nuances of pleasure. Davidoff's "The Good Life" campaign. The Davidoff Swiss indoor tennis tournament is under fire.
Packaging Solutions that Build Tobacco Brands . . . In today's environment, where traditional tobacco advertising remains restricted, the cigarette package presents a meaningful opportunity to make an impression on your customer. Packager MeadWestVaco's website is quoted in an insightful article on branding.
As far as tobacco is concerned, Lebanon is a health disaster. Ghazi Zaatari, a physician and chairman of the department of pathology at the American University of Beirut as well as head of a WHO study group on tobacco regulation.