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Tobacco use will kill 1 billion people this century, a 10- fold increase over the previous 100 years, unless governments in poor nations raise taxes on consumption and mandate health warnings, the World Health Organization said in February.Bloomberg story on Imperial's purchase of Altadis. It's unusual to see a purely business story also point out the health costs of tobacco.
I want the films to clarify and educate. In some ways it's like reintroducing smoking and what I came up with is responsible smoking. Responsible smoking is about co-existing really. It's about dialogue between smokers and nonsmokers. Video artist Vincent Gagliostro, who created a series of 12 videos extolling the pleasures of smoking. The videos were produced by Altadis, which placed them on Le Lab, its protected website.