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It is simply untenable, after State Farm, to assert than an award producing a ratio of greater than 9:1 comports with due process in this case, especially in light of the substantial compensatory damages imposed.Philip Morris, in its Boeken appeal to the US Supreme Court.
[T]he extreme reprehensibility of increasing addictiveness by manipulating additives, gaining smokers by fraud, and marketing a product that is more dangerous than ordinary consumers expect, knowing that serious physical injury and death will result in many smokers, does justify a ratio of at least 9 to 1. We round off the figure at $50 million.California Supreme Court, in the Boeken appeal.