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I found no support for the claim that a display ban is likely to cause a reduction in smoking prevalence. In contrast, tobacco price increases, driven mainly by increases in taxes, had a negative and statistically significant impact on smoking prevalence. Furthermore, other tobacco control measures, like bans on smoking in public areas and health warnings on cigarette packages were effective tobacco control measures, as they had a negative and statistically significant effect on smoking prevalence.Display bans must be tremendously threatening to Philip Morris if its own report establishes taxes, warning labels and smoking bans as effective tobacco control measures. It seems PM would prefer ANYTHING but a display ban.