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The Peruvian League Against Cancer wants you smokers to know that secondhand smoking is like unleashing a swarm of killer bees on an innocent little girl.
For their anti-smoking ad campaign, they glued together 15,000 cigarette butts ONE BY ONE. Volunteers donated the butts.
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15,000 cigarette butts were glued together by an artist, and to make sure the No-Smoker Day ad hit home, the cigarette butts were positioned as a formidable presence aimed at a sweet little girl.
"The Ogilvy agency did an amazing job fulfilling the request made by the Peruvian League of the Fight Against Cancer to come up with an ad for No-Smoker Day. Although there are no dates listed, I am almost positive this is referring to the annual worldwide No-Smoking Day held in March," said Trendhunter Sandra Winn.
The message - cigarettes are a danger to non-smokers - comes through loud and clear. Even if only a few smokers are encouraged to quit after seeing the ad, that would be a good thing.
The directdaily blog seems to quote one of the Ogilvy creatives: "The Peruvian League of fight against cancer, ask us to create a campaign for the no-smoker day in which they had to emphasis the damage that a person who smokes causes on his family, friends and all the people around him."
A Cornish pub is aiming to become a tiny slice of Peru in a bid to beat July's smoking ban.
Customers and staff of the Peruvian Arms public house in Penzance have appealed to the Peruvian ambassador, Ricardo Luna Mendoza, asking him to grant them special status so they can continue to light up after the ban comes into force in England.
I met the Peruvian Ambassador in London when I was invited there for tea. He's a great bloke who will understand our predicament Manageress Debbie Trevithick.
A pub in Cornwall has failed in its attempt to become a Peruvian consulate, and thereby escape the smoking ban.
The landlords of the Peruvian Arms in Penzance, an 18th century pub built with the proceeds of the Peruvian silver mines, received a letter from the Peruvian Ambassador to the UK, Ricardo Luna Mendoza, turning down their request this morning.
"They said 'No', of course. Due to the Geneva Convention and things like that," said Debbie Trevithick. "The Ambassador said they were going to have a meeting about it, but it was only a joke I suppose."
An English pub is trying to beat the imminent ban on smoking in public places by asking for consulate status from the Peruvian embassy in London, the landlady said Friday.
Debbie Trevithick, from the Peruvian Arms in Penzance, Cornwall, south-west England, said the pub has close ties with the South American country and she has written to Peru's ambassador in London to ask for consulate status.
A global anti-tobacco accord will take effect next year after being ratified by Peru, the 40th and final country needed to implement the treaty that limits advertising and requires tough new warning labels be put on packs of cigarettes.
The Framework Convention on Tobacco Control is meant to cut the number of deaths from tobacco-related illness -- such as cancer and heart disease -- which the World Health Organization estimates kill one smoker every 6.5 seconds. Some 5 million smokers are thought to die each year.
The World Health Organization said Peru's announcement Tuesday that it had ratified the accord raised total ratifications to 40, meaning the pact will come into force in 90 days -- or on Feb. 28.
A total 128 other countries, including the United States, have signed the treaty but have not yet ratified it.
Peruvian cigar-maker Tabacalera del Oriente only started selling its tobacco in 2001 but its fans already include President Bush and King Juan Carlos of Spain.
Hand-rolled premium cigars are one of Peru's newest luxury goods as its tobacco industry has been hit by an influx of contraband cigarettes and high taxes in recent years.
Tabacalera del Oriente hopes dignitaries, royals and tycoons will smoke its products as well as -- or instead of -- Cuba's world-famous cigars, considered the classiest in the industry.
Established in 1997 in Tarapoto, northern Peru, by Italian entrepreneur Nicola Felice, Tabacalera del Oriente produced just 300,000 hand-rolled cigars last year . . .
One of Felice's most visible enthusiasts to date has been President Bush, who was presented with two boxes of cigars by Tabacalera during an official visit to Peru in March 2002.
Bush apparently enjoyed the smoke. Felice has a copy of a White House thank you letter pinned to his office wall.
British American Tobacco unit, British American Tobacco Peru Holdings Limited, on Thursday launched a public offer for outstanding common shares of Tabacalera Nacional SAA.
The company said it was aiming to buy 10,399 common shares, which make up 6.24% of the equity.
BAT (British American Tobacco) will make a decision this week about a planned investment of US$25mil in the modernization of the Tabacalera Nacional plant it bought in May and in its tobacco plantations. The decision will be made after the government releases its proposals in regard to tax changes. BAT was affected by the recent 25% increase in the ISC (Impuesto Selectivo al Consumo) tax, and is threatening to move its US export operations to its subsidiaries in Colombia, Venezuela or Chile if the government proposals are not favorable.
According to Peru's President, Alejandro Toledo, his country's economy is the showgirl of Latin America. . . .
The tax rises - which include a selective consumption tax on cigarettes -- have especially angered British American Tobacco (BAT).
It recently bought Peru's only tobacco company, Tabacalera Nacional, for an undisclosed sum. But because of the tax rises, BAT has decided to reassess its plans for Peru.
"We made a significant investment three months ago," says Luiz Hereen, the head of BAT's operations in Peru and Ecuador.
"The only thing we asked for from the government was stability. Our volume will drop with this new tax, contraband will flow in, and all the plans that we had, in terms of new investment, are at risk, and the jobs, the 5,000 families that live from tobacco growing and cigarettes, are at risk as well."
BAT (British American Tobacco) estimates that there will be a drop of 15% in volume and 7% in income from the company's sales of cigarettes this year as a result of the increase in the ISC (Impuesto Selectivo al Consumo) tax, says Mr. Gonzala De Romana, the legal and corporate affairs director of BAT Peru Holding.
British American Tobacco Plc (London:BATS.L), the world's No. 2 cigarette maker, said on Thursday it would freeze a planned $25 million investment in Peru after the government slapped a tax increase on cigarettes.
The decision came just two months after BAT took control of Peru's only tobacco company, Tabacalera Nacional.
"In face of this inopportune and hasty measure, investment underway for more than $25 million and plans to substitute imports by producing (cigarettes) here have been frozen," the firm's general manager in Lima Gonzalo de Romano told Reuters.
British American Tobacco Plc BATS.L (BAT), the world's second-biggest cigarette maker, said on Wednesday it hoped to boost sales in Peru six-fold and energize its regional presence after assuming control of the Andean nation's leading tobacco company.
"The Peruvian market is strategic due to its geographic location and the almost ideal performance of (Tabacalera Nacional) Tanasa and BAT products, and we are hoping for major ... regional synergies," Gonzalo de Romana, legal director for the London-based tobacco giant in Peru, told Reuters.
"BAT is Latin America's leading (tobacco) company and that offers us opportunities that other regional competitors don't always have," he added.
British American Tobacco Plc (London:BATS.L) has bought a controlling stake in Peru's leading tobacco company, a source close to the world's second-biggest cigarette maker said on Monday.
"Starting today, BAT will be working directly with Tabacalera Nacional S.A. (Lima:TAN.LM) executives," the source, who requested anonymity, told Reuters.
On Friday, tobacco giant BAT announced it had acquired all of the common and non-voting shares that three firms -- Kentucky Industries Corp., York International Ind. and Kellian S.A. -- hold in Tabacalera Nacional, which distributes cigarettes, matches, alcoholic drinks and other products.
British American Tobacco Plc, the world's second-biggest cigarette maker, bought Peruvian tobacco company Tabacalera Nacional SAA for $37 million to expand in Latin America.