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Our program is not about our products; it's about reputation. Creativity and innovation are some of our greatest attributes. What better way to reflect that than to support the arts?Jennifer P. Goodale, Altria's vice president for contributions, on the company's corporate contributions program.
Here's what it was -- the Good Housekeeping seal of approval.David Parsons, co-founder and artistic director of Parsons Dance, on a donation from Philip Morris in 1985 that gave his new dance company a much-needed "shot in the arm."
It is unlikely that Altria will be funding arts organizations in New York in the future because, as far as we know, there will be no Altria corporate contributions program, which is a result of the decentralization we've been working on over the past few years. Jennifer P. Goodale, a former actress who is Altria's vice president for contributions, in an e-mail message to a reporter.
Our hope is that, based on the huge success of this kind of sponsorship, other corporations whose mission incorporates innovation and creativity will step in and generously support contemporary art and ideas. The Whitney Museum's spokeswoman, Jan Rothschild, on the loss of arts funding when ALtria splits its companies.