FINLAND: Camel Boots: A Landmark Decision Prohibits Indirect Advertising
FINLAND
Camel Boots: A Landmark Decision Prohibits Indirect Advertising
Thu, 9 Apr 1998 11:29:02 +0200
From: tpiha@globalink.org (Tapani Piha - Finland)
The Marketing Court in Finland has ruled on 30 March 1998 that the use of the word "Camel" and the camel picture in conjunction with the marketing of the Camel Boots is contrary to the Act on Tobacco Control. This ruling maintained the earlier decision by the National Product Control Agency for Welfare and Health (STTV).
The decision prohibits the use of the Camel emblem in a curved form with a similar font as it is used in the emblem of the Camel cigarettes. The decision prohibits also the use of a camel picture similar to that of the emblem for the Camel cigarettes.
The Marketing Court considered that the marketing of the Camel Boots has been advertising for footwear. Marks of a tobacco product that have been used for a long time as the Camel marks and that are well-known by the population have been used in the advertising of the Camel Boots. Therefore the advertising for boots has also conveyed an image of the Camel tobacco product. The inclusion of an emblem for a tobacco product as a part of the advertising for another product is such mar-keting that is prohibited in the Finnish Tobacco Control Act as this also promotes the sales of the tobacco product. Therefore the advertising with the use of the Camel emblem has been directly against the Act.
This is for the first case of prohibition of indirect tobacco advertising in Finland that has been upheld by all instances. It is also the first application of the amended (1995) article prohibiting indirect tobacco advertising. For the details of the Finnish legislation go to the Finnish tobacco prevention site www.tupakka.org (partly in English). +++
More information:
Ms Merja Vuori, Lawyer, STTV, PL 210, FIN-00531 Helsinki, Finland Tel +358 9 3967 2716, fax +358 9 3967 2797, email merja.vuori@sttv.fi
Dr Tapani Piha, Principal Medical Officer, Ministry of Social Affairs and Health, PL 197, FIN-00531 Helsinki, Finland. Tel +358 9 160 4032, +358 9 050 5599 175 mobile with voice mail, fax +358 9 160 4144, email tapani.piha@stm.vn.fi. +++
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