The Resistors
The Resistors
- A simple project by Med Chi, the Maryland State Medical Society in 1996: A resolution was adopted, and a letter sent to every managed care organization and hospital in the state - asking them to establish a policy against the display of magazines that contain tobacco ads. The letters in response (and a new policy by Prudential Healthcare) indicate this one-time effort was worthwhile and that follow-up efforts may yield a significant payoff. This could potentially echo the earlier development in which health care institutions stopped selling tobacco in their gift shops.
BUSINESS
WEB DESIGNDigital Planet
REFUSED Asian tobacco company's business (WSJ, 11/9/96)Digital Planet
3555 Hayden Avenue
Culver City, CA 90232
(310) 287-3636
(310) 287-3642
theplanet@digiplanet.com
W-3 Design
REFUSED tobacco company's business (WSJ, 11/9/96)LOS ANGELES
310 815 1177
NEW YORK
info-la@w3-design.com
212 253 9145
ADVERTISING/MARKETING
Ketchum Public Relations/Pittsburgh
Turned down a big account with a major tobacco company in 1996. Ketchum didn't want to risk tarnishing its image and offending some of its health-care clients, said Larry Werner, executive vice president. "It's always difficult to turn down major income, but we thought our long-term reputation was more important," Werner said.NORTHWEST AIRLINES
5/20/96 RAMSEY COUNTY, MN. Clerks who pass compliance checks conducted by the North Suburban Tobacco Compliance Project will get a chance to win two round-trip tickets - donated by Northwest Airlines - to anywhere in the continental United States. The drawing will be held July 23. Chances of winning are pretty good--last fall, 153 clerks passed, and 53 failed.NON-PROFITS
Detroit Urban League
Do not confuse the National Urban League (NUL) with the Detroit Urban League, which is a resistor to tobacco influences. On October 5, 1995, it will host its Second Annual Call to Action Summit on drug use. DUL President/CEO Ronald L. Griffin, said, Any individual or organization contributing to the perpetuation of Alcohol, Tobacco and Other Drug Related Violence needs to be held fully accountable.The conference will feature .Dr. Nathan Hare, Ph.D. and his wife Julia Hare, Ph.D., co-founders of the Black Think Tank.
SPORTS
Joe Garagiola, 66
National chairman of Oral Health America's National Spit Tobacco Education Program. He says he hopes his work will help youth "not make the same mistake."Bill Tuttle
Spokesperson of Oral Health America's National Spit Tobacco Education ProgramArt
San Diego Art Museum
In an unprecedented action, SDAM broke off negotiations with Philip Morris over sponsorship of a sculpture exhibition scheduled to run during the Republican National Convention to be held in San Diego in AugustDance Magazine
Dance Magazine has REFUSED tobacco advertising since their first issue.Big World
Big World is a travel magazine for young independent travelers, and REFUSES tobacco advertising.PO Box 8743
Lancaster PA 17604
http://www.bigworld.com
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