Daily Doc: TI, May, 1982: TI: Bad Kid Ads Show Smoking As Unhealthy, Repugnant
Daily Doc: TI: Bad Kid Ads Show Smoking As Unhealthy, Repugnant
Title: RESPONSIBLE LIVING FOR TEENAGERS A PUBLIC SERVICE PROPOSAL FOR THE TOBACCO INDUSTRY
TI, May, 1982
Bates #: 04210397-0441
October 29, 2000
Tobacco industry-created "kids-shouldn't smoke" programs are designed to assure children in a subtle way that smoking is a really positive choice that one can look forward to making in the future. This industry puts forth its own "youth programs" because campaigns designed by anti-smoking groups "present[ed] smoking as repugnant and unhealthy."
According to this Tobacco Institute document, the goals for the tobacco industry's "kids don't smoke" campaigns include
"...offset further erosion of the industry's image in this area, reverse political trends and gain recognition of our efforts from public service organizations and public officials."But the goal of reducing or eliminating the problem of nicotine addiction among youth remains conspicuously absent.
CITATION
Title: RESPONSIBLE LIVING FOR TEENAGERS A PUBLIC SERVICE PROPOSAL FOR THE TOBACCO INDUSTRY
Type of Document: Report, Budget
Author: Corporate author, the Tobacco Institute Recipient: N/A
Date: 19820500
Site: Lorillard Tobacco Company document site http://www.lorillarddocs.com/ and Tobacco Documents Online (TDO) http://www.tobaccodocuments.org/
Page Count 46
Bates No. 04210397-0441
URL: http://my.tobaccodocuments.org/tdo/view.cfm?CitID=381720&GetListArrayIdx=36&ShowImages=yes
Litigation Usage: None yet
Found Using Search Criteria: "women and budget" on TDO
QUOTES
Federal and local legislation has been proposed to deal with the [youth smoking] issue. And, naturally, anti-smoking groups have spent a good deal of time and money discouraging youngsters from smoking. Unlike our proposed project, they present smoking as repugnant and unhealthy. Saturday morning television, aimed largely at small children, carries anti-smoking messages, some featuring Star Wars and cartoon characters.
Despite the tobacco industry's repeated assertions regarding youngsters, we continue to be seen as the problem--and certainly not part of the solution.
On the following pages we describe a program for industry sponsorship. It is designed to offset further erosion of the industry's image in this area, reverse political trends and gain recognition of our efforts from public service organizations and public officials...
...Several highly visible, businesslike organizations have established programs in the area of "responsible living." We would offer our program to one of those groups -- along with adequate funding-- to enhance their existing efforts...
...III. Privately preview the program to key public officials. Seek their endorsement of it....
...Additionally, we would produce a 15-minute film covering the same points as those in the booklet, "The Wisdom to Wait." This film would be commercially distributed to adult organizations nationally...[The "Wisdom to Wait" booklet has a photo of a teenage girl crossing her arms and saying, "You do it, why can't I?"]
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Anne Landman, Regional Program Coordinator
American Lung Association of Colorado, West Region Office
Grand Junction, CO
(970) 245-2120
afoxland@gj.net
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