Daily Doc: PM, Apr, 1992: PM doesn't want you to quit


Daily Doc: PM doesn't want you to quit


Title: Nicotine Patch Overview
PM, Apr, 1992
Bates #: 2025497103/7120

September 14, 2000

By 1992 it was solidly established that cigarettes kill consumers. Yet even in face of conclusive evidence that its consumers were likely to suffer cruel and suffocating deaths, the Philip Morris Tobacco Company (PM) didn't want smokers to quit.

By 1992 a number of nicotine replacement therapies had entered the market. PM was clearly threatened by these "competitor" products which, as they coldly put it, would "accelerate decline of the cigarette industry" by "enhanc[ing] the success rate of quitters who permanently leave smoking." Moreover, PM kept track of what they termed the "Gross Industry Smoker Loss" they incurred due to the nicotine replacement patch products storming onto the market.

Hmmm....according to recent commercials, PM feeds the hungry, brings water to flood victims and supports domestic violence shelters. Pretty socially conscious company, right? But wouldn't you think that a truly socially conscious company would be just a little bit kinder to their own consumers, the millions of addicted smokers out there who are desperately seeking ways to avert an early death?


CITATION
Title: Nicotine Patch Overview
Type of Document: Speech, presentation
Author: N/A (corporate author, Philip Morris)
Recipient: N/A
Date: 19920400/E
Site: Tobacco Documents Online http://my.tobaccodocuments.org/
Bates No. 2025497103/7120
URL:http://my.tobaccodocuments.org/tdo/view.cfm?CitID=1581053
Litigation Usage: None yet
QUOTES
Nicotine Patch Overview

[from page 12 of the document]

IMPACT ON QUITTING

Approximately 23% or 11.7 million smokers try to quit every year. 3.5 million claim to quit in the past year. 2.4 million stay quit for the year.

* Nicotine patch could potentially accelerate decline of cigarette industry in several ways

* * Encourage more smokers to try to quit
* * Enable more triers to actually quit
* * Enhance success rate of quitters who permanently leave smoking

[from page 18 of the document:]
1992 QUITTING OVERVIEW
 
  Total Smokers Tried to Quit Past Year Claimed to Quit Past Year Gross Industry Smoker Loss
         
Smokers (Millions) 52 11.7 3.5 2.4
% 100 22.5 6.8 4.6

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Anne Landman, Regional Program Coordinator
American Lung Association of Colorado, West Region Office
Grand Junction, CO
(970) 245-2120
afoxland@gj.net
This document's URL is: http://www.tobacco.org/Documents/dd/ddpmquit.html

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