Daily Doc: PM, Feb 20, 1985: Obituary Cig Ad Placement a Bad Idea


Daily Doc: Obituary Cig Ad Placement a Bad Idea


Title: Philip Morris USA - Problem Tearsheets
PM, Feb 20, 1985
Bates #: 2040918708/8710

December 30, 2000

Giant cigarette manufacturers who insist on running newspaper ads to promote deadly products have to be extra picky about where ads get placed. It's a real bummer, for example, if your ads get placed next to the obituaries in the newspaper, as happened here to Philip Morris (ironically, over and over).

Of course, if you were a nice company that sold exclusively safe, helpful and non-addictive products, such matters would never be a concern.


CITATION
Title: Philip Morris USA - Problem Tearsheets
Type of Document: Letter
Author:Moran, P (Leo Burnett Agency)
Recipient: Leahy, A (Landon Associates)
Date: 19850220
Site: Philip Morrisdocument site http://www.pmdocs.com/cgi-bin/rsasearch.asp
Page Count 3
Bates No. 2040918708/8710
URL: http://www.pmdocs.com/getallimg.asp?DOCID=2040918708/8710
Litigation Usage: None yet
Thanks to:Ross Hammond of San Franciscofor this amusing find!
QUOTES
Ms. Alice Leahy
Landon Associates
435 North Michigan Avenue
Chicago, IL 60611

RE: Philip Morris U.S.A. - Problem Tearsheets Dear Alice,

We have numerous complaints regarding Marlboro insertions that ran in your newspapers. The following details those problems:

Paper Date Brand Problems
       
Harrisonburg New-Record, VA 10/16/84 Marlboro Lights Ad ran opposite obituaries
       
San Angelo Standard, TX 10/23/84 Marlboro Red Ad ran opposite obituaries
       
Norwich Sun NY 10/23/84 Marlboro Red Ad ran opposite obituaries
       
Stuttgart Daily Leader, AK 10/30/84 Marlboro Lights Ad ran backed by anti-smoking editorial...
       
Athens Daily Post, TN 10/23/84 Marlboro Red Ad backed by American Cancer Society ad...
       
Wilmington News Journal 10/16/84 Marlboro Lights Ad ran opposite obituaries
       
Van West Times Bulletin 10/15/84 Marlboro Lights Ad ran opposite obituaries
       
Logan Banner, WV 10/15/84 Marlboro Lights Ad ran opposite obituaries
       
Greensburg Tribune-Review, PA 9/25/84 Marlboro Red Ad ran opposite obituaries

[etc., etc.-twopages like this]


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