Daily Doc: PM, May 24, 1972: PM on the Narcotic Effect of Nicotine
Daily Doc: PM on the Narcotic Effect of Nicotine
Title: The Chemistry of Kool and a Recommendation
PM, May 24, 1972
Bates #: 2022211044
February 16, 2001
People use cigarettes for the narcotic effect derived from the nicotine, according to this internal memo from the director of Philip Morris' consumer research department. It says:
"A widely held theory holds that most people smoke for the narcotic effect (relaxing, sedative) that comes from the nicotine. The "taste" comes from the "tar" (particulate matter) delivery. Although more people talk about "taste," it is likely that greater numbers smoke for the narcotic value that comes from the nicotine."Philip Morris' was also aware (long ago) of the link between nicotine use and marijuana use:
"...This ties in with the information we have from focus group sessions and other sources that suggest that Kool is considered to be good for 'after marijuana' to maintain the 'high' or for mixing with marijuana, or 'instead.'"This memo was written in 1972.
CITATION
Title: The Chemistry of Kool and a Recommendation
Type of Document: Memorandum
Author: Al Udow, Consumer Research Department, Philip Morris
Recipient: Chris Bolton, Philip Morris
Date: 19720524
Site: Tobacco Documents Online http://www.tobaccodocuments.org/ (A Philip Morris document )
Page Count 1
Bates No. 2022211044
URL: http://www.tobaccodocuments.org/view.cfm?docid=2022211044&source=SNAPPM&ShowImages=yes
on PM: http://www.pmdocs.com/getallimg.asp?DOCID=2022211044
Litigation Usage: None yet
Found using search criteria: Found it a long time ago, and can't remember!
QUOTES
A widely held theory holds that most people smoke for the narcotic effect (relaxing, sedative) that comes from the nicotine. The "taste" comes from the "tar" (particulate matter) delivery. Although more people talk about "taste," it is likely that greater numbers smoke for the narcotic value that comes from the nicotine.
This may help account for Kool's success and may suggest a route for us to follow to capture some of Kool's business.
King-size Kool has the highest nicotine delivery of all the king-size cigarettes available today, menthol or non-menthol...
The 100 mm Kool is not the highest nicotine delivery, but the ratio of nicotine to tar puts in in a tie for top place.
This ties in with the information we have from focus group sessions and other sources that suggest that Kool is considered to be good for "after marijuana" to maintain the "high" or for mixing with marijuana, or "instead." ...
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Anne Landman, Regional Program Coordinator
American Lung Association of Colorado, West Region Office
Grand Junction, CO
(970) 245-2120
afoxland@gj.net
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END OF DOCUMENT