Daily Doc: PM, Jul 1, 1972: Philip Morris on "Pulmonary eroticism"
Daily Doc: Philip Morris on "Pulmonary eroticism"
Title: Motives and Incentives in Cigarette Smoking
PM, Jul 1, 1972
Bates #: 1003291922/1939
May 29, 2000
In this fascinating paper by Philip Morris Tobacco Company's Research Center's William L. Dunn, the scientist hypothesizes that smoking is a sexual act. The author then expounds on this analogy to explain the virtues of nicotine and its role in human existence.
(NOTE: I have cited this document before, but a different passage.)
CITATION
Title: Motives and Incentives in Cigarette Smoking
Type of Document: Speech, presentation
Author: William L. Dunn, Philip Morris Research Center, Richmond, Virginia USA
Date: 19720701/E
Site: Philip Morris document site http://www.pmdocs.com/
Bates No. 1003291920/1939
URL: http://www.pmdocs.com/getallimg.asp?DOCID=1003291922/1939
Litigation Usage: BROIN/TRIAL EXHIBIT; FLAG/TRIAL EXHIBIT; MORM/TRIAL EXHIBIT; STMN/PRODUCED; STMN/SELECTED; STMN/TRIAL EXHIBIT; TXAG/TRIAL EXHIBIT
QUOTES
You've heard many explanations for cigarette smoking ...I think it is appropriate that we list the more commonly proposed explanations here:
1) For social acceptance or ego-enhancement, 2) For pleasure of the senses (taste, smell), 3) For oral gratification in the psychoanalytic sense, 4) A psychomotor habit for the release of body tension, 5) For the pharmacological effect of smoke constituents.
I might mention one other explanation, not because anybody believes it but as an example of how distorted one's reasoning can become under the influence of psychoanalytic theory. Smoking according to this argument, is the consequence of pulmonary eroticism. Translated, this means the lungs have become sexualized and smoking is but another form of the sexual act.
If one asks the smoker himself why he smokes, he is most likely to say, "It's a habit." If he is intelligent enough, he might be more to the point and say either one of two things: "It stimulates me," or "It relaxes me." And now we are already deep into our topic...
....It would be difficult for any of us to imagine the fate of eating, were there not ever any nutritive gain involved. It would be even more provocative to speculate about the fate of sex without orgasm. I'd rather not think about it.
As with eating and copulating, so it is with smoking. The physiological effect serves as the primary incentive: all other incentives are secondary.
The majority of conferees would go even further an accept that proposition that nicotine is the active constituent of cigarette smoke. Without nicotine, the argument goes, there would be no smoking. Some strong evidence can be marshaled to support this argument:
1) No one has ever become a cigarette smoker by smoking cigarettes without nicotine. 2) Most of the physiological responses to inhaled smoke have been shown to be nicotine-related. 3) Despite many low nicotine brand entries into the market-place, none of them have captured a substantial segment of the market....
Why then is there not a market for nicotine per se, to be eaten, sucked, drunk, injected inserted or inhaled as a pure aerosol? The answer, and I feel quite strongly about this, is that the cigarette is in fact among the most awe-inspiring examples of the ingenuity of man...
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