Daily Doc: PM, Oct 19, 1973: Health warnings sell cigarettes
Daily Doc: Health warnings sell cigarettes
Title: American Health Warning Notice
PM, Oct 19, 1973
Bates #: 2024975020/5021
July 27, 2000
Overseas, mandatory health warnings that the industry had to place on American cigarettes proved to be a boon. The warnings assured overseas buyers that the cigarettes were the genuine article, really coming from the U.S.A., so demand for cigarettes with warnings on them increased.
Warnings, schmarnings!
CITATION
Title: American Health Warning Notice
Type of Document: Letter
Author: Blumberg, LM - President, Philip Morris Asia-Pacific Recipient: Quick, Hal - Philip Morris International, NY NY
Date: 19731019
Site: Philip Morris document site http://www.pmdocs.com/
Length: 2 pages
Bates No. 2024975020/5021
URL: http://www.pmdocs.com/getallimg.asp?DOCID=2024975020/5021
Litigation Usage: N/A
Thanks to: Miroslaw Kulowski, for finding this document.
QUOTES
Dear Hal
American Health Warning Notice
I acknowledge the receipt of your cable of 19th October, 1973. It appears that a potential new client of Hock's...has requested 100 or 200 cases of Marlboro with the American Health Warning Notice on the packs, so that he can assure his customers that the cigarettes are of genuine American origin...
The thought occurs to me that practically the whole world now knows that both British and American cigarettes carry a warning notice. As far as I know, no other brands carry any particular legend except "made in U.S.A." in small letters and the ultimate consumers might smoke more of these health notice cigarettes, because they are assured by the notice that they are American made.
As Marlboro has such a small proportion of sales in this market at the present time, I think it well worth the chance of improving sales with the health notice, and on this point Hock also agrees.
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Anne Landman, Regional Program Coordinator
American Lung Association of Colorado, West Region Office
Grand Junction, CO
(970) 245-2120
afoxland@gj.net
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