Daily Doc: PM, Feb, 1992: Philip Morris: Discreetly Threatening, and Worse


Daily Doc: Philip Morris: Discreetly Threatening, and Worse


Title: Executive Report of Activities S&T Neuchatel 92020019920200
PM, Feb, 1992
Bates #: 2501254598/4605


December 13, 2000

This document summarizes the goals and activities of Philip Morris' European Science and Technology Unit in 1992. Among these activities were posing serious threats to legislators if they pursued anti-tobacco legislation:
"...Demonstrate to lawmakers that, under the changed economic climate, the pursuit of outdated socioeconomic policies could easily become politically suicidal..."
The "discreet" creation of an "independent international association on indoor air quality," [Q. How could it be independent if Philip Morris created it?] and carrying on extraordinarily heavy handed, "discreet" campaigns against the World Health Organization, portraying international efforts to reduce tobacco-induced deaths as damaging to Third World economies:
"...Discreetly assist Third World countries in denouncing WHO's misleading anti-tobacco campaigns and in demanding discontinuation of these campaigns, in view of the potential damage they may otherwise cause to Third World economies and welfare."
And even as recently as 1992, Philip Morris is shown here as bucking the common knowledge that tobacco use is bad for you, saying that one of their goals was to:
"Remove the 'moral' base of anti-tobacco legislative efforts by exposing the fallacious nature of most anti-tobacco allegations."
For any who may be left who believe Philip Morris' current, far-reaching platitudes that "we've changed," the following passages reveals with crystal clarity the real reason WHY Philip Morris is trying so desperately to appear socially conscious: to taint juries who may serve in future trials against them:
"The Creation and Cultivation of Goodwill for Philip Morris - (This is not a "motherhood" objective). Goodwill is essential for succeeding in crucial situations, such as litigations (need for friendly witnesses and a good image of the Company), submissions to legislators (development of mutual trust with the bosses and sympathy of the staff), public debate (again trust and mutual respect)." [Color emphasis added.]

CITATION
Title: Executive Report of Activities S&T Neuchatel 920200
Type of Document: Report
Author: Gaisch, HW (Philip Morris Europe)
Recipient: N/A
Date: 19920200
Site:Philip Morris Document Site: http://www.pmdocs.com/cgi-bin/rsasearch.asp
Page Count 8
Bates No.2501254598/4605
URL: http://www.pmdocs.com/getallimg.asp?DOCID=2501254598/4605
Litigation Usage: None yet
Thanks to: Cynthia Callard, Executive Director, Physicians for Smokefree Canada, Ottowa

QUOTES
EXECUTIVE REPORT OF ACTIVITIES

The Main Points

1. SAFEGUARDING COMMERCIAL INTERESTS IN THE MARKET PLACE AND AT THE LEVEL OF APPLIED TECHNOLOGY...

2. THE CREATION AND CULTIVATION OF GOODWILL FOR PHILIP MORRIS Reason: Goodwill is, in many instances, the critical element for success...

3. COUNTERACTING AND ANTICIPATING REGULATORY CONSTRAINTS - Taxation, tariffs, smoking restrictions, advertising, promotion, sponsorship, health warnings, MCL's ingredients, pesticides.

Approach: Remove the ("moral") base of anti-tobacco measures and point towards the real socioeconomic priorities in Europe and the world.

(from page 3)

2. The Creation and Cultivation of Goodwill for Philip Morris - (This is not a "motherhood" objective). Goodwill is essential for succeeding in crucial situations, such as litigations (need for friendly witnesses and a good image of the Company), submissions to legislators (development of mutual trust with the bosses and sympathy of the staff), public debate (again trust and mutual respect).

(from page 5)

3. COUNTERACTING AND ANTICIPATING REGULATORY CONSTRAINTS -

*Demonstrate to lawmakers that, under the changed economic climate, the pursuit of outdated socioeconomic policies could easily become politically suicidal but that there are viable alternatives.

* Remove the "moral" base of anti-tobacco legislative efforts by exposing the fallacious nature of most anti-tobacco allegations. To discreetly feed the media with supportive information.

* Discreetly assist Third World countries in denouncing WHO's misleading anti-tobacco campaigns and in demanding discontinuation of these campaigns, in view of the potential damage they may otherwise cause to Third World economies and welfare.

Results: We created, maintained and further developed a European network of friendly scientists for potential expert witness use, including the sponsorship of specific research and the organization of international scientific meetings...

* The creation of IAI, an independent international association on indoor air quality was discreetly solicited by S&T and put into effect by key ARIA members (ARIA is an association of our consultants. The name stands for Associates for Research on Indoor Air).

* Some of the scientists appeared in hearings and as solicited experts...on IAQ in a range of countries on behalf of IAI, etc.



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Anne Landman, Regional Program Coordinator
American Lung Association of Colorado, West Region Office
Grand Junction, CO
(970) 245-2120
afoxland@gj.net
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