Daily Doc: PM, Apr 17, 1975: PM: Cigarettes Saved the Earth!
Daily Doc: PM: Cigarettes Saved the Earth!
Title: Publicizing the Effect of Nicotine on Aggressive Behavior
PM, Apr 17, 1975
Bates #: 1005136045
November 7, 2000
Who, other than Philip Morris, would ever have guessed that nicotine has saved the Earth from World War III?
CITATION
Title: Publicizing the Effect of Nicotine on Aggressive Behavior
Type of Document: Confidential internal memo
Author J.E. Lincoln, Philip Morris
Recipient: Mr. R.R. Millhiser, Philip Morris
Date: 19750417
Site: Philip Morris document site http://www.pmdocs.com/
Bates No. 1005136045
URL: http://www.pmdocs.com/getallimg.asp?DOCID=1005136045 or, on Tobacco Documents Online: http://my.tobaccodocuments.org/tdo/view.cfm?CitID=1696084&GetListArrayIdx=1&ShowImages=yes
Litigation Usage: None yet
QUOTES
My instinctive reaction to the movie of the cat whose appetite for mice is blocked by nicotine is that we should arrange as promptly as possible a showing on national television....
...The film could be tested "as is" and also with an accompanying narrative which spells out its implications for the world of people. There might be several versions of such an accompanying script. Perhaps the most hard-hitting claim would be to come right out and say that the Indians kew what they were talking about when they spoke of the "peace pipe" and that we believed Leonid Brezhnev, cigarette smoker, was somewhat less likely to push his side's atomic war button than a Leonid Breshnev whose cigarettes had been taken away from him.
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END OF DOCUMENT