Daily Doc: PM: 'Up from the Bombshelter'
Daily Doc: "Up from the Bombshelter"
Title: Up from the Bombshelter: Alternative Courses for the Tobacco Industry
PM
Bates #: 2026267174/7411
January 23, 2001
These are the astounding musings of an "industry friendly" attorney who is is trying to convince members of the industry that they need to take decisive action to combat the ever-growing anti-smoking forces. To do this, he proposes that the industry take up arguments common to property rights and expression rights, and says that these concepts can be "succesfully engrafted" onto current law.
Of interest are this "friend of the industry's" efforts to convince the industry that it must act, in part, because it lacks any real constituency in support of its actions:
"Beyond tobacco farmers, industry workers, and those in allied wholesale, retail, and related groups, tobacco lacks a highly motivated constituency. Many former smokers (and those who want to quit) look forward to prohibition. They bolster their resolve by Alcoholics-Anonymous-like "altruistic" anti-smoking involvement...."Also amusing is the contrast between the vague, boring, run-on title attorneys gave the document ("Report Analyzing Tobacco Industry Litigation and Public Relations Strategy Prepared by Joint Defense Counsel for Joint Defense Members, Joint Defense Counsel, Philip Morris Counsel and Philip Morris") contrasted with it's real title:
"Up from the Bombshelter: Alternative Courses for the Tobacco Industry"(Beware, this is a long document, but the first 25 pages say a lot and are definitely worth a read...)
CITATION
Title: Bliley Title: Report Analyzing Tobacco Industry Litigation and Public Relations Strategy Prepared by Joint Defense Counsel for Joint Defense Members, Joint Defense Counsel, Philip Morris Counsel and Philip Morris
"Real Title": Up from the Bombshelter: Alternative Courses for the Tobacco Industry
Type of Document: Report
Author: Charles Morgan and Associates, Chartered
Recipient: Tobacco Institute
Date: N/A
Site: Tobacco Documents Online http://www.tobaccodocuments.org/
Page Count 147 or 238, depending on where you look
Bates No. 2026267174/7411
URL: http://www.tobaccodocuments.org/view.cfm?docid=25501&source=BLILEY&ShowImages=yes
Litigation Usage: None specified
Search Criteria: hmmm.....can't remember!
QUOTES
The basic premise of this report is that, without affirmative arguments directed to the people, nothing can save the industry...
Beyond tobacco farmers, industry workers, and those in allied wholesale, retail, and related groups, tobacco lacks a highly motivated constituency. Many former smokers (and those who want to quit) look forward to prohibition. They bolster their resolve by Alcoholics-Anonymous-like "altruistic" anti-smoking involvement....
...There is little ground left for retreat...Those who smoke feel guilty. Those who do not, feel righteous. Those who have quit are downright sanctimonious, Nine of out ten believe smoking is a health hazard. A majority believe that other people's smoke is hazardous; and two thirds of the industry's customers want to quit...
...To combat this, the industry must rapidly develop a consistent political and legal strategy which will build upon its own strength and its opposition's weakness...
...1. The findings of the Roper Organization nationwide and of V. Lance Tarrance in California coincide. The original California Action Plan (1977) stated that "...the Achilles heel of our position is the question of second-hand smoke on non-smokers." Id. at 6. It noted that:
...The public perception is that non-smokers can contract cancer from secondhand smoke [and] the result is obvious: the public will vote for protection from disease over the rights of individuals to enjoy smoking or earn profits.
Nearly half of all Californians believe second-hand smoke can cause cancer and other diseases. We must convince them that this is simply not true."
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